Work
These scenarios illustrate how we approach native, social, and search work. They describe methods and focus areas, not invented client results or fabricated revenue claims.
Scenario
A team needs discovery traffic that can be judged quickly. We structure Taboola and Outbrain tests around a small set of content angles, then compare audience cuts and landing page variants before expanding spend. The focus is traffic quality and message clarity, not volume for its own sake.
Scenario
A brand needs broader reach without flattening the message. We split Facebook, Instagram, or TikTok work by audience stage, then rotate creative formats that match each feed. Retargeting carries interested people forward while cold audiences stay on introductory creative.
Scenario
Search spend is active, but query quality is uneven. We rebuild keyword strategy around intent groups, tighten coverage across Google Search and Microsoft Ads, and review Shopping or Performance Max paths only where product intent is clear. Reporting highlights lead quality shifts, not just click volume.
Scenario
Visitors arrive from native and social, then disappear before converting. We design a retargeting sequence that changes creative by stage: reminder, proof, and offer. Search remarketing covers people who return with clearer intent. The goal is continuity, not one ad repeating everywhere.
Scenario
Media is performing, but pages are not converting evenly across channels. We align landing page optimization and conversion rate optimization with the traffic source: discovery pages for native, creative-led pages for social, and intent-led pages for search. Tests focus on message match and form friction before larger redesigns.
