# Privacy Policy

Last updated: 2 July 2026

smartprivatehealth ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit smartprivatehealth.com.

## 1. Information We Collect

We may collect the following types of information:

- Usage data: Pages visited, time spent on the site, referring URLs, browser type, device type, and IP address.
- Cookies and tracking technologies: We use cookies and similar technologies to analyse site traffic and improve user experience. See Section 5 below.
- Contact information: If you contact us by email, we collect the information you provide, such as your name and email address.

## 2. How We Use Your Information

We use collected information to:

- Operate and improve our website
- Analyse visitor behaviour and site performance
- Respond to enquiries and support requests
- Deliver relevant advertising and marketing content
- Comply with legal obligations

## 3. Third-Party Services

We may share anonymised or aggregated data with third-party analytics and advertising partners, including Google Analytics, Google Tag Manager, Meta, TikTok, AdRoll, and others. These partners may set their own cookies and collect information about your browsing activity across websites.

When you click links to third-party insurance providers or comparison services, you will be subject to their privacy policies. We encourage you to review those policies before submitting any personal information.

## 4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.

## 5. Cookies

Cookies are small text files stored on your device. We use:

- Essential cookies: Required for the website to function correctly.
- Analytics cookies: Help us understand how visitors use the site.
- Advertising cookies: Used to deliver relevant ads and measure campaign performance.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

## 6. Your Rights (UK GDPR)

If you are located in the United Kingdom or European Economic Area, you have the right to:

- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, contact us at support@smartprivatehealth.com.

## 7. Data Security

We implement appropriate technical and organisational measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

## 8. Children's Privacy

This website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

## 9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date. We encourage you to review this policy periodically.

## 10. Contact Us

For privacy-related enquiries, please contact us at support@smartprivatehealth.com or visit our Contact page.